What is Iconography?
The dictionary definition for Iconography is
"Noun
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In relation to the work of Amy's ghost and the media product that I am creating my own interpretation of Iconography is:
The use of images and symbols as well as artwork, design and music assembled to create a brand that in time has the potential to be an icon that is connoted with that particular group or artist.
What is Branding?
Branding is defined as:
"A type of product manufactured by a company under a particular name."
Once again in terms of the media product that I am creating branding Amy's Ghost is giving the band a particular image and appearance that is only for them.
Existing Brand for Amy's Ghost
Amy's ghost has a clear and specific image whilst at the same time it creates the realisation of a niche in the market. Amy's ghost does not fall under normal codes and conventions this is partially due to the fact that they are not signed by a major label nor do they allow anyone else to have creative influence on their look and appearance. In some cases this would put the group at a disadvantage yet Amy's Ghost has a brand that is original at first sight you could suggest that it is the same as Florence and the Machine yet at another glance it is something that hasn't been created before, the designs and album artwork are not completely original yet they have this way of within each album artwork they re-brand the brand but maintain a certain amount of iconography that is directly related to them.
This in a way both creates a problem in our making of the Album cover for "Victim of the Mind" and helps us. We have a starting point in terms of the way that the artwork must fall on the page and it is clear that both drawn art and photography are to be incorporated in the single cover as the album covers are the ones that seem to be full artwork.
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